Alcohol TVC

September 24, 2007

KRAMA i.news, Portfolio, TVC

03 Alcohol TVC

Krama post production studio makes  tv commercial for the symptoms of Alcohol.

This is a don’t drink and drive commercial created for a local tv station in Greece. It’s kinda scary; but i wanted to scare the viewers about the symptoms of the alcohol especially when the consumer has to use his car (converting it into a killing machine) The lettering is in greek but I ll translate in english in order of appearence:

1. Have you ever see…
2. Someone to die?
3. Can you imagine…
4. to live with a broken body?
5. did you drink and drive?
6. Alcohol…
7. and driving…
8. are the worst mates!

The meaning is to enjoy responsible. Don’t drink and drive guys!

I had to re-edit this tvc cause the board found it violent (cause of the red spills) in order to broadcast it. Anyway I like the ‘uncut’ version more! Feedback is appreciated! Thanks


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